Oxfam India Trailwalker posed a challenge which had two key objectives: walk 100 km in a team of four within 48 hours and raise a minimum pledge amount for projects aimed at making a difference to society.

I was successful in finding three other likeminded walkers but had to pause before we went ahead with the fundraising objective. We laid out a strategy: each walker is responsible for raising 1/4th of the pledge amount. Our first outreach was to family, friends and colleagues – we got them to Like our FB page.

Believe it or not, we never had any traction for the first 15 days. So we decided to rejig our strategy: make more noise through FB, especially on weekends for maximum Likes & Shares.

Guess what? It worked! And bore us fruits within 60 days of us registering for Trailwalker. We decided to push further. We updated our FB page on a weekly basis along with a real-time fundraising meter.

The result: our team ended up with three times the amount we had pledged by the time fundraising time limit was reached

We will be featuring more such stories and would like to hear yours too. If you have walked TW before please send in your stories to vamshi@oxfamindia.org or ramakrishnan@oxfamindia.org